For UK Manufacturers & Retailers seeking growth
20+ Years ExperienceFor Founders & Leadership TeamsB2B & DTCDigital TransformationStrategy & Delivery with Accountability
Make the most of your visit. Find what's most relevant for your role.Start here
Read our latest
Articles, Insights & Opinions
Search the library
Search across all articles, topics and Right Partners frameworks
Filter by
11 articles
Perspectives & Articles

Insights & opinion

Pinned
StrategyTools & Diagnostics

The Right Ecommerce Diagnostic: How UK Manufacturers Can Assess Their Ecommerce Operation in 10 Minutes

Most UK manufacturers running a £20m to £100m business cannot answer whether their ecommerce operation is genuinely fit for purpose. The Right Ecommerce Diagnostic tells you in ten minutes — health scores, Commerce DNA profiling, AI site analysis, competitor benchmarking and a structured next-step recommendation.

Thomas Dee
15 June 2026 · 11 min read
Read →
Pinned
StrategyConsultancy

The Right Framework: How Right Partners Diagnoses Ecommerce Underperformance in UK Manufacturers and Retailers

Most UK manufacturers and retailers know their ecommerce is underperforming. Few can say precisely why. The Right Framework is the commercial diagnostic Right Partners uses to find the answer - five dimensions, one structured output, a clear picture of what to fix and in what order.

Thomas Dee
13 June 2026 · 12 min read
Read →
StrategyLeadershipPeople

Your Ecommerce Agency Is Probably Not The Problem

Most UK manufacturers and retailers who think they need a new ecommerce agency actually need something else entirely. A clearer brief. A governance structure that holds partners to account. A client-side capability that can direct external delivery properly. The agency is rarely the root cause. Here is what usually is.

Thomas Dee
13 June 2026 · 9 min read
Read →
StrategyLeadershipPeople

The Most Valuable Meeting Most UK Businesses Never Have

Most UK manufacturers and retailers are making their biggest digital decisions informally, reactively, and without the right people in the room. A digital steering committee is not a corporate ritual. It is the mechanism that turns a founder's roadmap into a shared commercial reality.

Thomas Dee
13 June 2026 · 10 min read
Read →
B2BStrategy

Why UK Building Products Manufacturers Are Losing Contractor Accounts Without Knowing It

Contractors do not complain before they leave. They quietly migrate to whoever makes ordering easier. This is what that revenue loss looks like — and what building products manufacturers can do before it becomes irreversible.

Thomas Dee
12 June 2026 · 9 min read
Read →
PlatformStrategyTechnology & Platform

Should You Replatform Your Ecommerce Site? A Vendor-Neutral Decision Framework for UK Manufacturers and Retailers

Someone is probably telling you to replatform. They almost certainly profit from the project. Here is the vendor-neutral decision framework UK manufacturers and retailers need before spending a pound on an ecommerce migration — including honest costs, the refactor-first principle, and the five questions your agency won't ask.

Thomas Dee
11 June 2026 · 13 min read
Read →
StrategyLeadershipPeople

"We've Always Done It This Way" Is Not a Strategy: Why UK Businesses Confuse Repetition With Refinement

Most UK manufacturers and retailers are running their ecommerce and digital strategy on approaches that haven't been genuinely examined in years. This is not a resource problem. It is a continuous improvement problem — and here is what it is costing you commercially.

Thomas Dee
11 June 2026 · 10 min read
Read →
StrategyConsultancyLeadership

What Good Management Consultancy Actually Looks Like — And Why Most UK Businesses Are Paying for Something Else

Most UK businesses that commission management consultancy end up with a document. The consultant presents, the invoice is paid, the report goes in a drawer and nothing changes. Here is what good ecommerce strategy advice actually looks like for UK manufacturers and retailers — and how to tell the difference before you spend the money.

Thomas Dee
11 June 2026 · 12 min read
Read →
StrategyPeopleLeadership

The Ecommerce Capability Gap: Why Most UK Manufacturers Are Running Their Digital Function on Legacy People and Legacy Thinking

The same conversation happens in boardrooms across UK manufacturing every year. It usually ends with a decision to hire someone or change agency. What rarely happens is the harder conversation — whether the capability model itself is right.

Thomas Dee
10 June 2026 · 10 min read
Read →
Technology & PlatformAdobe CommerceStrategy

Adobe Commerce as a Cloud Service (ACCS): What UK Merchants on Magento Need to Know

Most UK merchants on Magento haven't heard of Adobe Commerce as a Cloud Service yet. Those who have assume it's expensive or not relevant. Both assumptions are worth examining — here is what ACCS actually means commercially and what to do about it.

Thomas Dee
10 June 2026 · 9 min read
Read →
B2BStrategyManufacturers

B2B Ecommerce for UK Manufacturers: The Commercial Opportunity Most Are Still Ignoring

Most UK manufacturers know B2B ecommerce is on the roadmap. Most have been saying so for three years. Here is what the commercial opportunity actually looks like, why the deferral is costing more than you think, and five practical steps to start your B2B trade portal programme.

Thomas Dee
9 June 2026 · 8 min read
Read →
B2BPlatformStrategy

How to Choose the Right Ecommerce Platform for Your B2B Trade Portal

Most B2B portal projects start with the wrong question. Choosing between Shopify and Magento before you understand your customers, your scope and your total cost of ownership is how manufacturers end up with expensive portals their trade customers do not use.

Thomas Dee
7 June 2026 · 8 min read
Read →
KBBStrategyDigital Transformation

Why KBB Brands Struggle With Ecommerce (And What the Smart Ones Do Differently)

The KBB industry has been slow to separate digital marketing from digital commerce. One builds awareness. The other builds revenue. The businesses that understand the difference are pulling away from those that don't.

Thomas Dee
7 June 2026 · 6 min read
Read →
KBBStrategyDTC

How Aqualisa Built a DTC Ecommerce Channel Without Losing Its Trade Business

When Aqualisa Showers wanted to go direct-to-consumer, the entire sales team said it would destroy the business. This is how we proved them wrong - and grew every channel simultaneously.

Thomas Dee
7 June 2026 · 5 min read
Read →
StrategyDigital Transformation

Why companies should strive for Digital Evolution, Not Digital Transformation

The loudest voices in any digital transformation programme are usually the ones with the most to sell. Most businesses don't need to knock everything down - they need to understand what's working, map the motivations of everyone in the room, and sequence the change properly.

Thomas Dee
6 June 2026 · 6 min read
Read →
Technology & AILeadership

AI, The Great Equaliser

For the first time in history, capability is no longer determined by wealth, resource or privilege. AI has changed that permanently. But equalisers only work if you pick them up.

Thomas Dee
5 June 2026 · 7 min read
Read →
UK Ecommerce News

Latest news

Platform

Adobe ends the upgrade cycle: what Adobe Commerce as a Cloud Service means for UK Magento merchants

Adobe Commerce as a Cloud Service — launched in EMEA in August 2025 — fundamentally changes the ecommerce platform decision for UK manufacturers and retailers currently running Magento or Adobe Commerce PaaS. The SaaS model eliminates the upgrade cycle entirely, with Adobe managing infrastructure, security patches and platform updates. The critical deadline: extended support for legacy versions 2.4.4, 2.4.5 and 2.4.6 ends in August 2026.
4 Jun 2026
Rightpoint
Read →
AI

80% of UK retailers forecast online sales growth in 2026 as AI reshapes the shopping journey

The Ecommerce Delivery Benchmark Report 2026 from Metapack and Retail Economics surveyed 8,000 consumers and 400 retailers. Only 17% of European retailers currently have AI embedded across multiple business functions, compared to 28% in North America. UK retailers citing AI adoption as their biggest challenge are predominantly those under £100m turnover — exactly the businesses most at risk of falling behind.
5 Feb 2026
Metapack / Retail Economics
Read →
AI

28% of UK SMEs name data and AI as their top digitalisation priority for 2026

Research from Be Certified surveying 700 UK SME owners confirms AI and data have become the top digital transformation priority for UK small and medium-sized businesses in 2026. The commercially significant finding is the 43% who report that digital tools have already increased profitability. For UK manufacturers and retailers still treating AI adoption as a future investment, that 43% represents businesses already pulling ahead on margin and customer retention.
2 Apr 2026
IT Brief UK
Read →
Insights & Newsletter Signup

Stay ahead of

UK Ecommerce Insights.

The Right Report, monthly insights and independent perspective on ecommerce, platform strategy and digital transformation, direct to your inbox.

No spam. Unsubscribe at any time. Right Partners will never share your details.

ECOMMERCE OPPORTUNITY REVIEW

Most consultants end with a report.That's where we begin.

A focused 45-minute conversation. An independent assessment. A clear Opportunity Report, yours to keep, whatever you decide next.

START A CONVERSATION →
We work with £10m+ owner-managed and PE-backed manufacturers, retailers and DTC brands navigating ecommerce transformation.
Right Partners
STRATEGY | TECHNOLOGY | PEOPLE

Right Partners is a UK ecommerce consultancy specialising in ecommerce transformation for manufacturers, retailers & DTC brands.

We align strategy, technology and people to deliver sustainable commercial growth with accountability built into every engagement.

GET IN TOUCH
EMAIL
hello@rightpartners.co.uk
TELEPHONE
0203 432 0487
REGISTERED ADDRESS
Right Partners Ltd
71-75 Shelton Street
London WC2H 9JQ
United Kingdom
CONNECT
inFollow on LinkedIn
© 2026 Right Partners Ltd. All rights reserved.