Phil Banfield
Partner - Strategy & Transformation
Senior exec previously at M&S and Associated Foods, Phil is a commercial and strategy specialist.
Change ManagementCommercial GrowthLeadership Coaching
For UK Manufacturers & Retailers seeking growth
20+ Years ExperienceFor Founders & Leadership TeamsB2B & DTCDigital TransformationStrategy & Delivery with Accountability
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Advisory network
Core advisory & specialist team
Right Partners brings together senior operators, advisors and trusted specialists across strategy, technology, AI, commerce and organisational change.
Tom McCaul
Partner - Technology - ADOBE
Award-winning Technology leader with deep experience across Magento & Adobe development. Tom is a passionate AI advocate and practitioner.
Magento & Adobe PlatformWeb & App DevelopmentArchitecture & delivery
Luke Green
Partner - Technology - SHOPIFY
Shopify Plus idustry expert with over 20 years working with brands such as Honda, BT, Wrigleys and Intel.
Shopify strategyDTC & growthPlatform optimisation
Thomas Dee
Founder · Right Partners Ltd
Founder · Right Partners
Twenty years at the intersection of
retail & technology
"Strategy defines direction. People determine success. Right Partners exists to make sure you have both."
I've spent two decades working inside some of the most commercially complex corners of digital commerce in hands-on roles for companies and agencies.
From managing e-commerce operations at consumer brands including Glasses Direct and Aqualisa, to leading growth strategy at QuickBooks UK and heading strategy and transformation at Tom&Co, I've consistently operated where ambition meets execution.
What I kept seeing
- —Businesses with genuine potential
- —Wrong priorities
- —Effort without direction
- —Disconnected teams
- —Tech before purpose
- —Activity not progress
Right Partners was built to solve exactly that. Not to add another layer of delivery capacity to an already crowded market, but to provide the strategic intelligence layer that most businesses are missing.
20+
Years in digital commerce
B2B & DTC
Across client and agency roles
Client & Agency
Perspective that holds delivery accountable
Twenty years at the intersection of
retail & technology
“Strategy defines direction. People determine success. Right Partners exists to make sure you have both. ”
I’ve spent two decades working inside some of the most commercially complex corners of digital commerce.
From managing E-Commerce growth and operations at consumer brands including Glasses Direct and Aqualisa, to leading CX and optimisation at QuickBooks UK and heading Digital Transformation at award winning E-Commerce agency Tom&Co, I’ve consistently operated where ambition meets execution.
Thomas Dee
Founder · Right Partners
WHAT I KEPT SEEING
- Clashing priorities
- Tech before purpose
- Activity mistaken for progress
- Ambiguous attribution
- Misaligned stakeholders
- Good intentions, poor insights.
Right Partners was built to solve exactly that. Not to add another layer of delivery capacity to an already crowded market, but to provide the strategic intelligence layer that most businesses are missing.
20+
Years in digital commerce
B2B / DTC / OmniChannel
In-House & Agency Leadership
Advisory network
Core advisory & specialist team
Right Partners brings together senior operators, advisors and trusted specialists across strategy, technology, AI, commerce and organisational change.
Phil Banfield
Partner - Strategy & Transformation
A former executive for companies including M&S and Associated British Foods, Phil specialises in helping startups and established businesses step-change their commercial performance. Over the past seven years Philip has successfully advised leadership teams and investors of many food, drink, health and beauty and retail businesses. Phils is also the founder of VentureField and facilitates senior leadership change programs, workshops via a unique outdoor experiential format.
Change Management
Leadership Coaching
Commercial Advisory & Growth
Tom McCaul
Partner - Technology - ADOBE
With over 15 years experience dedicated to Magento & Adobe Commerce, Tom is one of the UK leading voices in E-Commerce development and integrated business solutions. A pioneer of Headless E-Commerce, and head of award winning agency Tom&Co he has consistently delivered innovation and performance for UK retailers such as Topps Tiles, Oliver Bonas and many others. Tom leads our Magento & Adobe solutions department and is a keen advocate for A.I in all forms.
Find out more about Tom&Co →Magento Opensource
Adobe Commerce
Web & App Development
Luke Green
Partner - Technology - SHOPIFY
Luke has over 20 years of business experience spanning creative, operational, sales, managerial & leadership roles. He has worked a variety of positions for both small and big agencies and co-founded Inspira Digital an expert Shopify Plus partner in 2008 driving innovative and creative output for brands such as Honda, BT, Shloer, Wrigleys & Intel. Luke leads our Shopify solutions department
Find out more about Inspira Digital →Shopify Plus
Web & App Development
How we operate
Bespoke Transformation Teams
We assemble the right combination of senior advisors, specialists and delivery partners around your unique business challenges.
Agile, independent and outcome focused — aligned to your goals, not ours.
1
Core Advisory Team
Senior advisors providing strategic leadership and direction.
2
Specialist Network
Deep domain experts brought in for specific challenges and opportunities.
3
Delivery Partners
Trusted implementation partners to execute and deliver results.
4
Client Success
Measurable outcomes, capability uplift and sustainable growth.
Testimonials
Trusted reflections from leaders, clients and partners
"
Thomas led nothing less than a sea change in E-commerce and Digital Marketing at Aqualisa. The results speak for themselves in every transformation he led and he did so with a fearlessness and creativity that was admirable. He also recruited a talented team and put clear metrics in place, future proofing the business for many years to come.
Joanne Savage
Head of Brand & Product
Aqualisa
"
Thomas has an extremely high aptitude for learning fast, which I think is the basis of being successful. It's about survival of the fastest, not the fittest. His structured yet creative approach and ability makes Thomas, in all honesty, one of the most forward thinking clients we've ever had.
David Mannheim
Founder & CEO
Made With Intent